From a study conducted by the famous British bra fitting retailer, Marks and Spencer, it shows that 80% of women are wearing the wrong bra size. 59% of women from another study had also expressed that their bras caused them back, shoulder and neck pain.
As the only person in North America with a master’s degree in lingerie design, Laura Tempesta invested a lot of her time in studying bras. In this TED talk, she shares about how bras should be revolutional and constantly improving according to the needs of women, yet the bra industry failed to meet the basic standards. Watch the video below to find out more!